Methodology
How projects get onto this site, how their figures are decided, and what makes us leave something out.
1. What counts as a townhouse
A multi-level home sharing at least one wall with a neighbouring home, described as a townhouse by the developer. Twin villas, semi-detached homes and villas are excluded even when their prices sit in the townhouse range. Where a developer’s page describes only “homes” without naming the type, the project is not listed as a townhouse and is named in that page’s exclusions section instead.
2. Source order
- The developer’s own project page, brochure or release.
- Dubai Land Department, RERA or another official UAE source.
- Verifiable developer sales documentation.
- Major property portals, used as market signal and always labelled as such.
Where a portal figure is used because the developer publishes none, the card says so and names the portal.
3. What a price means
Every price on the site is tagged with what it describes. A townhouse starting price is tied by its source to a townhouse. A project starting price belongs to the smallest unit in a mixed release, which is almost always an apartment. A community-wide starting price is published for a whole masterplan rather than a unit type. These are not interchangeable, and conflating them is the single most common error in Dubai off-plan content.
4. Unverified figures
Built-up areas, plot sizes, payment plans and handover dates are frequently unpublished. Where that is the case the field reads “awaiting verification”. It is not an oversight and it is not a placeholder for a number we intend to guess.
5. Conflicts
Where two sources disagree — including two pages published by the same developer — we show the more conservative figure and state the conflict in the open.
6. Review cadence
Price-sensitive pages, particularly the budget page, are reviewed more often than the evergreen guides, because the answer to their question changes as phases sell through. Each section carries the date its data was last checked.